HOW DOES PAY-PER-CLICK WORK?
When a term that the advertiser is bidding on is searched for, the pay-per-click ad will appear in a special location on the results page .
The order in which the ad appears is relative to the bid amounts of other advertisers competing for that search term. The ads will appear in the order of highest bid to lowest bid.
When and only when the ad is clicked on, the advertiser will be charged their bid amount for that click. If the same user clicks on the ad multiple times, the advertiser is only charged once, and the advertiser is not charged when ads are displayed but not clicked on.
A budget amount is also chosen so that when the monthly budget has run dry (i.e. the advertiser's ad has been clicked enough times that the total amount paid for the clicks has reached the budget level) the ad will no longer be displayed until the account has been replenished with more funds, or the next month arrives and an auto-renewal of funds takes place.
If you are a publisher who want to earn money displaying ads on his website or blog you simply need to add the ad code provided you from the PPC program where you are registered.
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